من انا

    

 Waleed Al-Jaafari

Digital Marketing and Growth Specialist | B2B and Industrial Marketing

Professional Profile

I help B2B and industrial companies convert digital marketing into leads and real revenue.

A digital marketing specialist with over 10 years of experience in the B2B, industrial, heavy equipment, and high-value product sectors. I drive traffic through paid advertising on social media platforms, optimize search engine optimization (SEO), and improve the sales funnel for Egyptian and regional markets. I have a proven track record of lead generation and marketing.

I utilize artificial intelligence, content strategies, and website design focused on increasing conversions, with a particular emphasis on challenging markets such as heavy equipment, generators, and industrial services.

Founder of Moadatak, a marketplace specializing in heavy equipment and generators. I have extensive experience in operations, payments, and project execution.

A professional with over 20 years of experience working within the government and FinTech sectors, with a strong background in operations, financial auditing, electronic payment systems, and technical service management. Possesses a proven track record in systems operation, IT infrastructure support, and customer service on an enterprise scale.

Started his career at the National Postal Authority with responsibilities including managing daily operations, financial auditing, and regulatory compliance. He then moved to the electronic payments sector, participating in the operation and support of card systems, ATMs, payment applications, and managing technical support (help desk).

Directly contributed to the operation and stability of electronic financial systems, coordinating between technical and operational teams, improving service quality, and minimizing outages. He possesses a deep understanding of the financial and technical workflow, compliance, and business continuity, with a strong ability to work in highly sensitive and demanding environments. Core Skills (Enhanced for Applicant Tracking Systems)

* Digital Marketing Strategy

* Growth Marketing

* Business-to-Business (B2B) Lead Generation

* Paid Advertising (Meta Ads, Google Ads)

* Buying Ad Space

* Conversion Rate Optimization (CRO)

* Search Engine Optimization (SEO) and Content Strategy

* Building the Conversion Flowchart

* Analytics and Key Performance Indicator (KPI) Tracking

* Customer Relationship Management (CRM) and Lead Management

* Online Marketplaces and Classifieds Platforms

* Marketing Industrial and Heavy Equipment

Professional Experience

Digital Marketing Specialist / Sales Engineer

International Trade, Shipping, and Customs Clearance

Founder and Growth Manager - Moadatak Platform

Egypt | 2020 - Present

* Founded and expanded a specialized B2B e-commerce marketplace for heavy equipment, generators, forklifts, diesel engines, drilling equipment, trucks, and Mercedes luxury vehicles.

* Designed a comprehensive customer acquisition strategy combining organic traffic, paid advertising, and intermediary partnerships.

* Generated qualified leads for equipment dealers and rental companies across several governorates.

* Managed Facebook ad campaigns focusing on return on ad spend (ROAS), cost per lead (CPL), and lead quality.

* Created SEO-optimized content targeting high-intent industry keywords.

* Moadatak platform was founded to fill a clear gap in the market, where companies operating in the heavy equipment and generator sector suffer from weak specialized marketing channels, fragmented demand, and the absence of a digital platform that connects serious buyers and sellers in one place. Establishing your equipment platform contributed to building a strategic digital asset, enhancing brand strength, improving data and lead quality, and supporting sales teams with more qualified leads without relying on intermediaries.

Digital Marketing Consultant - Freelance

Egypt | 2014 - Present

* Developed growth strategies for the water purification, air conditioning, and home appliance sectors.

* Planned and optimized Meta and Google Ads campaigns for high-value products.

* Improved click-through rates, reduced customer acquisition costs, and increased lead quality through audience testing and creative design.

* Provided B2B consulting on market entry strategies and demand generation.

Fleet Operations Supervisor

Egypt Post

Egypt | 2018 - 2020

Supervised the daily operations of the vehicle fleet, including vehicle deployment, trip tracking, and ensuring compliance with operating policies. Managed vehicle readiness, coordinated with scheduled and emergency maintenance, utilized GPS tracking systems to monitor movement, prepared reports, and improved operational efficiency and reduced downtime.

Information Systems and Human Resources Management Systems Specialist

Egypt Post

Egypt | 2016 - 2018

Managed and improved human resources management systems, provided technical support, analyzed data, automated processes, trained employees, and ensured data security and regulatory compliance.

Electronic Payments and Operations Specialist

Egypt | 2005 - 2014

* Worked in card issuance, customer service, technical support, and maintenance of ( WINCOR / NCR / RAYA / IBM ) ATM hardware and software.

* Managed electronic payment applications and supported large-scale payment projects. 

* Coordinated between technical, operational, and customer service teams.

 

Operations Officer and Financial Auditor - Postal Authority

Egypt | 1996 - 2005

* Managed branch operations and implemented postal services.

* Conducted financial audits and compliance checks.

* Improved the accuracy of processes and reporting procedures.

Education

* Vocational Institute - Computer Science

Markets and Industries

* Heavy Equipment and Construction Machinery

* Generators and Diesel Engines

* Manufacturing and Industry (B2B) Sector

* Luxury Vehicles

* E-commerce and Online Marketplaces

* Transformation